BTA Education

College Consulting, Advocacy & Education Technology

Education Technology Consulting: Leverage our Success to Drive Your Business

We Are Higher Education/Education Technology Experts


We help small to mid-sized education and education technology companies improve their business. Our higher education industry expertise, combined with fifteen years in leadership positions at education technology companies gives us a unique perspective on the challenges ed tech companies face as they sell into and service colleges and universities. Whether your company is a startup or has 200+ employees, we have the expertise to help you with your short- or medium-term sales, marketing, support, training, and customer relationship challenges. From strategy to day-to-day operations, we’ll help you do it better, faster, and more efficiently.


We Understand Your Challenges

Our clients describe BTA Education's services as the glue that gets parts of your organization to work together, or with your customers.  We work at the strategic and operational levels and have broad expertise in


  • Strategic and product planning
  • Sales Management and market strategy
  • Sales operations
  • Training and professional development
  • Implementing SaaS/cloud solutions
  • Professional services
  • Account management, and 
  • Technical support.

And we know your market: we have worked with hundreds of colleges and universities, school districts, and departments of education in the US and Canada, as well as institutions in Latin America, Europe, Asia, Africa, and Australia.


Proven Success 

We have been part of two highly successful companies in the last 10 years, both of which have enjoyed positive exits. We know what works. 


We've also been involved in the development of new market categories for technology, launching next-generation platforms, merging mature technologies and sunsetting technologies that have outlasted their usefulness.  We're equally comfortable working with academic leadership and faculty, as well as IT and academic technologists.


Contact us today to start the conversation.